The X500 is GE’s take on the superzoom genre and slots into what it calls its “Power Pro” range. It may therefore surprise you to learn (we were certainly surprised) that the American conglomerate makes a surprisingly large range of digital cameras – including a number of colourful ultracompacts and waterproof models. Much more likely to spring to mind are jet turbines and perhaps energy generation, along with all manner of white goods. It’s fair to say that if someone was to mention the name General Electric, you probably wouldn’t think of digital cameras.
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